Google Play

As a social media strategist, I created and led implementation of Google Play's new brand strategy on social media. I collaborated with internal stakeholders and entertainment partners for releases and promotions of books, TV and movies, games, apps, and Google brand content.

I managed social campaigns from concept to execution, which included sorting through content requests from internal stakeholders, writing copy, and going through high-level approval processes with partners.

View the full collection of my work at Google.

I regularly worked with book publishers to showcase the month's top picks in books on the Google Play store.
Partnered with Warner Bros. Games to showcase the real heroes behind the development of the mobile game, DC Legends, for Women's History Month and the release of the Wonder Woman film.
Partnered with Warner Bros. to create a custom series of beast trivia on Twitter that promoted the launch of the film, Fantastic Beasts and Where to Find Them.
Collaborated with Supercell, the developers of the popular mobile game, Clash Royale, to create a series of fun and interactive social posts to promote the game and its updates.
We partnered with influencers on YouTube to help share Google Play content.
I regularly worked with the Google video team to oversee the production of exclusive interviews with the cast of movies and TV all the way to being posted on social media.
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Social Media Community Manager at Penguin Random House
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Social Media Manager at Adobe